Search Engine Optimization
MAKE SURE CUSTOMERS FIND YOU ON GOOGLE…
before they find your competitor!
Search Engine Optimization (SEO) is a set of strategies used to increase the number of visitors to your website by obtaining a high ranking in search engines. Basically – SEO makes your business appear higher in Google search results.
Research tells us that 64% of customers wanting to use a local business use search engines like Google as their main way to find and choose the business they want. If your business isn’t online, or is ranking poorly in Google, you are losing potential customers.
Here’s another statistic that will convince you that SEO is essential to grow your business – 78% of local mobile searches result in an offline purchase. Or in other words, 78% of the times that potential customers search for a type of business on Google from their mobile, that customer buys a product or service as a result of what they found in that search.
In short – local customers rely on the internet to make choices about where they will spend their money. If your business can’t be easily found online, those customers will simply choose a different business.